The Stordalen


Do not judge, or you too will be judged. For in the same way you judge others, you will be judged, and with the measure you use, it will be measured to you.

Why do you look at the speck of sawdust in your brother’s eye and pay no attention to the plank in your own eye?

Matthew 7:1-2

1 stordalen  =  10,491 bacon cheeseburgers

As an engineer I like to think in numbers. Hence one of my favorite quotations is from Lord Kelvin (of degrees Kelvin fame) — yet another bewhiskered Victorian gentleman.

Lord Kelvin (1824-1907)
Lord Kelvin (1824-1907)

I often say that when you can measure what you are speaking about, and express it in numbers, you know something about it; but when you cannot measure it, when you cannot express it in numbers, your knowledge is of a meagre and unsatisfactory kind.

The catch is that it is difficult to know how we can measure our own contribution to environmental degradation. We talk about our carbon footprint, but how is that footprint to be measured? Our knowledge is indeed of a “meagre and unsatisfactory kind”.

One tongue-in-cheek response to this challenge has been provided by John Michael Greer in his post A Wilderness of Mirrors. He refers to an article in the Daily Mirror entitled Globe-trotting billionaire behind campaign to save planet accused of blatant hypocrisy. Greer says,

Late last year . . . the mass media trumpeted yet another study proclaiming yet another low-meat diet that would supposedly save the planet. The study was funded by a Norwegian vegan billionaire named Gunhild Stordalen. For a change, reporters actually looked into the story, and turned up the fact that Stordalen’s commitment to the environment apparently begins and ends on her dining table.

Diet aside, she’s got the same colossal carbon footprint as other members of her class; her idea of a modest wedding celebration, for example, included flying a private jet full of friends from Oslo to Marrakesh and back.

(Math isn’t my strong suit, so one of my readers obligingly crunched the numbers, and showed that this little jaunt of Stordalen’s—one of many each year in her globehopping lifestyle, by the way—had a carbon footprint equal to no fewer than 10,491 of the bacon cheeseburgers she insists nobody ought to eat.)

Stordalen-Gunhild Tree Hugger
Gunhild Stordalen: A Tree Hugger

So maybe, if we decide to walk rather than drive to the grocery store, we can determine the impact of our decision by measuring the number of stordhalens saved.

(One person pointed out that ‘stor’ is Norwegian for ‘large’, whereas ‘liten’ means ‘small’. The stordalen is too large a unit for daily use, but if litendalen is a thousandth of a stordalen then it would be equivalent to 10.5 bacon cheeseburgers — a more practical measure.)

Greer made the same point when talking about Al Gore’s book An Inconvenient Truth. Gore’s book and the matching video introduced many people to the ideas of global warming and climate change. (Gore had been Vice President under Bill Clinton, and came close to winning the presidency himself.)

An Inconvenient Truth
Bennett — reproduced with permission

Although what Gore said was properly researched, his message lost credibility because his lifestyle does not match his message. He lives in a large air-conditioned mansion (and owns other properties), flies around the world in jet airplanes and eats a high meat diet.

The Gore Mansion
The Gore Mansion

If he had really wanted to get his message across Gore would have moved to a small home without air conditioning, cut back on long distance travel (and then only by train), and eaten a mostly vegetarian diet.

Alexandria Ocasio-Cortez environmental hypocrisy

To bring the topic up to date, consider the reporting of the New York Post to do with Alexandria Ocasio-Cortez’s carbon  footprint.

Ocasio-Cortez’s campaign logged 1,049 car service transactions totaling over $23,000 between May 16, 2017, and Dec. 31, 2018, The Post found. Her campaign once booked 26 car-service transactions in a single day.

Even though her Queens HQ was just a one-minute walk to the 7 train, her campaign only made 52 MetroCard purchases, spending about $8,300.

And despite high-speed rail being the cornerstone of her green strategy, the Democratic firebrand took Amtrak 18 times, compared to 66 airline transactions costing $25,174.54 during the campaign season.

Her response,

“I’m just living in the real world”.

One reason that the way in which we live matters is that none of us have enough time to investigate all the issues that we face. So we tend to base our opinions on the character of the person presenting a point of view. (Advertisers know that the best reference is from a person that you know and trust.)

This idea of living the by the standards that are preached is particularly important for rich and powerful people such as the Stordalens or Al Gore. Otherwise, ordinary people will suspect that they are being asked to sacrifice their standard of living so that the wealthy can continue to live in luxury.

Benedict of Nursia
Benedict of Nursia (480-547)

The principle of living the life preached is one of the foundations of the monastic way of life. This is an important topic, and one that we will discuss in future posts. At this point it is sufficient to say that, when societies decline, there is often a revival of the monastic ideal. In the case of the western Roman Empire the person who embodied this ideal was Benedict of Nursia.

The Benedictine ideals are usually condensed into three principles: poverty, chastity and obedience. Although Benedict’s rule is demanding, it is not a harsh; indeed, it is built around a spirit of balance, moderation and reasonableness. The key words are ora et labora: pray and work.

The counter-argument to Greer’s point of view is that the actions of individuals and small groups of people are not enough to make a difference. Indeed, Jevons Paradox suggests that whatever we do will be cancelled out by someone else’s actions. For example, we may choose to drive a smaller car to save fuel. But the fuel that we do not use is not really saved — it is simply used by someone else, somewhere else.

Therefore, it is argued, it does not matter if we personally lead a profligate lifestyle, just as long as we are able to change society’s rules and standards. The catch with this argument, as we have just seen, is that it can be perceived as being hypocritical and self-serving. But, in the words of Mahatma Gandhi,

Be the change that you wish to see in the world.